2019-07-11 16:26 供稿单位: 新航道 原创作者:章跃
“Do you agree or disagree with the following statement?To be successful, businesses must put plenty of money into advertising. ”
When businesses fare well [避免一上来就重复success、successful、succeed这样“无聊”的词汇], the success [词性变化，来指代fare well这个概念]may be credited to advertising but to a limited extent. A variety of other contributors must also be acknowledged.
At the bare minimum level, companies’ expense of money in advertising their goods or services does not guarantee good results of sales. Take China’s consumer market as an example, although some local brands of sportswear spendscolossal amounts of funds in advertising their apparels and shoes, the sales performance are mediocre, whereas theirrival brands from the overseas sell fast and well although they do not put massive investments in advertising. ←如果这个例子拆开成好几个句子来写的话，造成的后果是progression may be too slow，而用一句话写完以加快信息节奏] [依托语境，用指代关系写作，避免话语重复→ This is one instance where money spent in advertising does not work the way expected. So is the case with the competition between the world’s major manufacturers of consumer electronics.
Even though [ideas之间的关系不是简单的平行/并列关系，而是让步递进关系] companies may manage to attain huge sales, the commercial success ← 指代关系，指代了前面的attain huge sales，从而形成内容上的呼应和衔接, behind which is the promotional effect of advertising, is not the accurate and full definition of be successful. Staff’scommitment to an institution is another factor contributing to a business’ success. Loyal employees are as crucial as how the company is known by the consumers. They work productively,meticulously and religiously and thus enhance the company’s performance from the inside.
In Silicon Valley [其实意思是IT业而不是真的局限于硅谷，这是一种修辞笔法], companies that make no technological breakthroughs are hardly deemed successful although these companies may have developed exceptional brand awareness in the marketplace and have made great profits. Thanks to the power of advertising, those companies have a good harvest of money and establishes popularity. However, in the eye of their IT peer companies, they may be losers.
In conclusion, a business does well by a number of factors other than how vigorously its products or services are advertised. Also, the market often responds favorably to companies that have pursuits higher than sales.