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在行为经济学中，“损失厌恶”指的是人们通常在心理或情感上认为真实或潜在的损失比同等的收益会更令人难以忍受的现象。例如，失去100美元的痛苦往往比找到同样数量的钱所获得的快乐要大得多。
in behaviora economics"ossaversion"refers to the phenomenon that people usually psychologically or emotionally think that real or potential losses will be more unbearable than equivalent gains.For examplethe pain oflosing$100 is often much greater than the joyof
inding thesameamountomoney
这是因为当利润达到一定程度再往上走时，带给人的正价值是相当有限的。比如投资$100，一开始赚$10，我们会感觉相当不错，但是赚到$50和赚到$60所带给我们的满足感的差别就没那么大了。
This is because when profits reach a certainlevel and then continue to moveupwardthe positive value brought to people is quitelimited.For examplewhenweinvestin$100andearn$10at the beginningwe will feel very happybut the difference in satisfaction brought byearning$50 and $60 is not as greatas before.
而损失就不一样了，随着损失金额的扩大，给人带来的负价值将会不断上升。所以失去一百元带给我们的痛苦会大得多。
However people have a completelydifferent attitude towards loss.With the increaseofthe loss amount the negative value brought to people will continue toriseThereforetheloss of $100 will bring us much greater pain.
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