雅思口语范文广告

雅思范文广告篇一：

在雅思写作中，广告类话题的论述能力至关重要。以下是一篇关于广告是否让我们失去个性的雅思口语范文广告，它围绕“广告阻碍我们成为不同个体”这一论点展开，论据充分，逻辑清晰，值得考生研读。

思路解析：

1. 广告让人们变得个性化。举例，大量的广告标语，如“的”，“特别的”，“最好的”，“不一样的”，都是在暗示人们去购买那些不那么大众化的产品来突出自我。

2. 但是，广告的基本功能却是帮助大公司垄断市场。举例，投入巨资打造的闪亮广告能不断巩固那些大品牌在大众中的形象，这吸引了越来越多的人来购买同样的产品。相反，那些小公司却因为缺乏资金做广告而陷入破产边缘。最终，整个市场会被单一品牌垄断。

3. 广告的另外一个作用是制造流行趋势，这刺激了人们对同一个时尚进行盲目的购买。举例，在大厂商的广告诱惑之下，很多的人们总是购买同一个品牌的衣服，鞋子，包包，这让她们的外表缺乏区别。

参考范文：

Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have the similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below.

Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand names, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that core values of these words bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.

However, when considering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in making fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.

Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in terms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive public imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.

综上所述，通过这篇详细的雅思口语范文广告，我们可以清晰看到广告从市场垄断到审美同化两个层面削弱了个体差异。考生在写作时不妨借鉴其对比论证和具体例证，从而让自己的论点更具说服力。

雅思范文广告篇二：

在雅思口语考试中，广告相关话题经常出现，需要考生具备清晰的表达和辩证思维。以下整理了一组关于广告的雅思口语范文广告问答，覆盖了广告的普遍性、影响及个人感受，供大家参考练习。

1.Are there many advertisements in your country

Yep,advertisements in my country are prevalent. Specifically, in the crowded place such as the bus or on the business streets, you can always contact advertisements.

2.Why do you think there are so many advertisements now?

Whether you do like them or not, whenever and wherever it's possible that you can meet them. For biz sellers, ad could be very helpful to promote their products. For audience, ads might show some latest information. To buy or not to buy, to be fond of or not, all depend on your decisions.

3.What are the various places where we see advertisements?

Today, media is so blatantly filled with advertising: TV, radio, magazine, newspaper, billboards. Even more pathetic when I recently watched a 16 second clip with a two-minute commercial without the option to skip. I think many advertisements are brain-washing us.

4.How do you feel about advertisements?

I would say I enjoy some of them coz they are creative and stimulating.But it‟s true that When we watch TV, most of them always disturb the fun of enjoying the programs. Besides the information they bring us always are misleading.

5.Where do you think has more advertisements, on TV or magazines?Well, I think there are more advertisements on TV than on magazines. And the ads shown on TV are more vivid and dynamic than those in magazine，which seems more attractive and clear.

6.Have you ever bought anything because of the advertisement ?

Yes, some advertisements have attracted me to buy the products. When the products they introduce are really attractive and I do need this goods, I usually choose to buy it.

7.Do you like advertisements?

以上七个问答构成了这篇雅思口语范文广告的核心内容，既包含了客观描述也反映了主观态度。考生可在实际口语考试中灵活借鉴其中的句型与观点，展现语言的自然与多样性。

雅思范文广告篇三：

在雅思口语的Part 2中，描述一个具体的广告是常见题型。以下这篇关于“脑白金”广告的雅思口语范文广告，用简洁的语言讲述了广告内容、传播背景及其成功之处，值得考生参考。

Describe a product advertisement

I want to tell you an advertisement about a health product called Naobaijin. It’s such a famous advertisement that almost everybody in China can recite the lines of the advertisement.

The advertisement is very simple. An old couple tell us that they don’t need any gift for the spring festival but naobaijin. It has been showed on TV year after year, especially during the Spring Festival. In China, young people are supposed to buy presents for the older generation during Chinese New Year, but they usually don’t have many good choices except cigarette and wine. These are not good for their health. Because Naobaijin is a very healthy gift for older people, so it becomes popular. You would see it everywhere from newspapers to internet.

A lot of people might feel tired of it, but I think it is a successful advertisement although it is not creative. It’s simple to remember so everybody knows this product now. It has drawn our attentions successfully and brought fortune to the manufacturer.

总之，这篇雅思口语范文广告通过具体案例展示了如何描述一个广告的特点和影响。考生可以学习其清晰的结构：先介绍广告内容，再分析受众反应，最后评价效果，从而在考试中从容应对同类话题。