商店免费会怎样?

“免费商店”，有没有听说过呢？我的理解是：我们可以随便去商店拿东西，可以带回家。而与众不同的是，它的前提是免费的！不知道我的理解有没有误差呢？要是真的免费，商家岂不是要赔大了？到底怎么回事呢？

其实这是日本的一种零售模式，目前已经发展到英国了。其实这种零售在日本已经得到了实行。当然这也不是纯粹的“免费”，需要每个月缴纳一部分钱，然后才有资格定期到免费商店去免费购物！如果你对这个商店感兴趣，想要了解更多的内容，看看下面的文章吧。

A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain.

From tomorrow, visitors to SampleTrend’s central London store can try anything on its shelves, and all of the products can be taken home without charge.

For a nominal annual membership fee of £60, users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year.

The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.

Known as ‘try-vertising’, the concept allows manufacturers to test products and receive consumer feedback before launching onto the open market.

It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry.

According to new figures, stores are facing a Christmas crisis with the weakest High Street trading for six months.

Michael Ghosh, the brainchild behind SampleTrend, said: 'The concept behind SampleTrend is unique in the UK.

'It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.'

The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage makers, place new products on the shelves at SampleTrend and wait for consumers to try them out.

Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute tweaks before the product is brought officially to market. The SampleTrend store stocks everything from cosmetics, food and drink, and household goods.

Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset - a particularly appealing prospect for new businesses.