Hana Bank, the banking arm of Hana Financial Group, sells an installment savings product called "S-Line," the more calories a customer burns, the higher interest rate the bank gives.
为了吸引储户,银行都会想出很多激励的策略。韩国韩亚银行就顺应韩国民众追求好身材的热潮,推出了一款零存整取的储蓄产品,取名为S线(S-Line),在韩语中是“沙漏身材”(即为“完美身材”)的意思。
The more calories a customer burns, the higher interest rate the bank gives. If a customer loses more than five percent of their weight within a year, or holds a gym membership, the bank grants special rates.
参与该储蓄产品的客户体重减得越多,银行给他的存款利息就越高;如果客户在一年内减去的体重超过5%或者成为健身俱乐部的会员,银行则会给他一个特别的利率。自2008年推出以来,该储蓄产品已经为韩亚银行吸引了4000亿韩元的存款。
The working-out-for-higher-interest savings account has fetched up 400 billion won ($356 million) from nearly 50,000 customers since 2008.
08年开始这项计划就吸引了五万名顾客,总共存储金额二为三亿五千六百万美元。
Woori Bank sells a bicycle fixed deposit, allowing clients to benefit from vowing to ride a bicycle to commute, as communicated with a written statement, or swiping its credit card for public transportation. The bank also provides free bicycle insurance.
Woori银行则是说,如果能坚持骑自行车上班,就能提高利息。