托福阅读材料之苹果电脑挖掘传统媒体新钱途

苹果公司的新型平板电脑将于下周发布。该公司首席执行长乔布斯认为，就像iPod改变整个音乐行业一样，该产品能够使课本、报纸和电视等业务发生complete改变，并扩大苹果作为内容中间商的影响力，提高收入。

With the new tablet device that is debuting next week, Apple Inc. Chief Executive Steve Jobs is betting he can reshape businesses like textbooks, newspapers and television much the way his iPod revamped the music industry-and expand Apple's influence and revenue as a content middleman.

知情人士称，苹果在开发这一设备时十分关注该设备在家庭与教室中所能起到的作用。他们希望该平板设备能够被多个家庭成员共享，用于在家里阅读新闻和查收邮件。

In developing the device, Apple focused on the role the gadget could play in homes and in classrooms, say people familiar with the situation. The company envisions that the tablet can be shared by multiple family members to read news and check email in homes, these people say.

这些人士还说，苹果一直在研究用于学校的电子课本。他们还一直在考虑报纸和杂志上的内容如何能够以不同的方式在平板设备上呈现。其他人在介绍这一设备时称该平板设备带有虚拟键盘。

For classrooms, Apple has been exploring electronic-textbook technology, these people add. The people familiar with the matter say Apple has also been looking at how content from newspapers and magazines can be presented differently on the tablet. Other people briefed on the device say the tablet will come with a virtual keyboard.

苹果近来一直与图书、杂志和新闻出版商商讨合作方式事宜。知情人士称，苹果已经与纽约时报 、康得纳斯出版公司和HarperCollins Publishers公司及其母公司新闻集团就该平板机的内容进行了商洽。新闻集团也是《华尔街日报》的母公司。

Apple has recently been in discussions with book, magazine and newspaper publishers about how they can work together. The company has talked with The New York Times Co., Conde Nast Publications Inc. and HarperCollins Publishers and its owner News Corp., which also owns The Wall Street Journal, over content for the tablet, say people familiar with the talks.

纽约时报董事长苏兹伯格在周三接受访问时拒绝就该公司与苹果公司新设备的合作做出评论，仅表示要拭目以待。

New York Times Chairman Arthur Sulzberger declined to comment in an interview Wedensday on its involvement in the new device except to say, 'stay tuned.'

《华尔街日报》报道说，苹果也在与CBS公司、ABC公司的母公司迪斯尼公司(Walt Disney Co.)等电视网就每月的电视订阅服务进行谈判。据知情人士称，苹果还与视频游戏发行商Electronic Arts公司进行合作，以展示该平板设备运行游戏的能力。

Apple is also negotiating with television networks such as CBS Corp. and Walt Disney Co., which owns ABC, for a monthly TV subscription service, the Journal has reported. Apple is also working with videogame publisher Electronic Arts Inc. to show off the tablet's game capabilities, according to one person familiar with the matter.